screen test : audience feedback

 This post explains how we showed a rough draft of our film opening to some members of our target audience in order to receive helpful feedback. The questions were made together. Data collection was made done by me and Maha and the blog/analysis was done by Gusde .

The purpose of a screen test is to gain audience feedback about our work and see if their are any improvements that can be made. We decided to use Google for to create a survey to share with our audience because it's easy to use make a forms from and has all the features we need such us uploading videos, and a variety of question types. Here are our questions: 

1.Which of these options do you think fits our movie title the best?

2.What do you think is missing in our movie that could be added or improved?

3.Which of these typefaces/fonts would fit the title?

4.How well do you think we portrayed the characters in this movie and how can we improve the representation of our movie?

5.Optional : what song or score would fit our fight scene? (Please Mention name of song and artist.)

We chose these questions because these were the areas that we needed the most feedback and outside opinions for We showed the clip to 4 members of our target audience to ensure that the feedback we receive is appropriate. Finding people for the screen test was easy/difficult because well four people is not alot of people some may not be motivated to watch a short film then answer questions which sometimes aren't multiple choice. Here is the draft that we showed audiences for the screen test: 

Video

Here are the results from the audience feedback:

From the feedback we learned firstly on the negative side we needed to improve our editting which is fair but we hope to soon fix this by using Capcut premium which has more unlocked features which gives us more creative. Also the sound was a bit bad as we didnt have proper mics our sound equipment in the location and our sound effects also need to be improved. Lastly one participants aswell commented about the supar video quality probably due to the use of phones as the lack of light in the location. But on the good side people said our acting was very good and as for the questions about the type font people choose Zenaida and for the title people liked Mark Choi: No Mercy.

We are going to change the use of forms as due to it being online peoples responses were minimal and lacked more information. I think next time well use focus groups instead as it allows for more indepth data collection which can give us more feedback and opinions.

This screen test was a useful part of our process because it gaves us feeback to help us improve and gave us a second opinio which helped settle decisions for us.

Reflection: This screentest helps me to know what we should fix in our film intro and what to improve , also we know what title and font are the best for our film opening , this would helps us to maximize our intro .

Typeface developement

editing

Behind the scenes

 

Production: Behind the Scenes

This blog post contains all the jobs and tasks given to our members behind the camera to assist us during the shooting. This blog is written by Kenzo.

Creative And Arts Crew:
Storyboard Writer: Kenzo
Set Design: Kenzo, Gusde
Make-up artist: Candra, Maha

Camera and VFX Department: (The tech people)
Lighting Technician: Gusde
Editor: Maha
Camera Operator: Kenzo (stunt cameraman), Gusde (drone operator)

Above the line: (The one in charge)
Director: Gusde
Assistant Director: Kenzo


Pictures of Behind the Scenes (taken by Kenzo):

This is the drone that we used to record aerial footage of our character riding a motorcycle and climbing the walls. This device made it extremely useful when it comes to recording far-distance third-person point of view.

This picture depicts Gusde and Maha discussing about how we're going to use a drone to shoot Candra climbing the wall.

This picture shows us reviewing the footage that we shot after the take.

This picture shows our actor "Mark Choi" getting ready on a motorbike to shoot our very first scene.

This is the picture of our actor playing as the criminal boss of the underworld.

This picture shows us shooting the final scene of the film opening where we used red food colouring to act as blood and we needed assistance from Gusde he will splash red food colouring onto Maha's face.

These videos shows how we recorded our film opening for the fighting scene.