Statement of Intent
Tourism Ad | |
Primary Target Audience | |
Demographic Adults from 18-29 Foreigners of bali | Because we target you adults who want to create experiences and memories we also wish for them to be foreigners to let them be able to experience Bali and its paranormal history as well. They may have little knowledge of Bali, creating more mystery. |
Psychographic Ghosthunters supernatural enthusiasts | Reason We want to target ghost hunters and other supernatural enthusiasts as we believe it is an untapped market of tourism and we want to use this advertisement to attract them to bali. |
Secondary Target Audience | |
Cultural tourist | Reason We use a lot of aspects of traditional balinese culture like clothes and myths which may be interesting towards them. |
Content Overview | |
What will happen in your trailer (basic idea) First we will show the basic balinese attractions such as the beaches and the sunset and we will have a timelapse transition to night then show a picture of a balinese temple at night. Then we will have an interview with a person with paranormal experience who will show us a video of paranormal activity which exposes the dark side of bali. | |
Unique Selling Point | |
(Why visit your location, and not another destination? What makes your destination unique?) Traditional balinese ghosts. | |
Representations | |
People: Who will you show? How will they be shown? Balinese locals Places: Beaches, temples, traditional balinese houses. | |
Dominant Reading (Your message) | |
Awaken your spirits in bali. | |
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